Bringing Feminism to the Irish masses since the turn of the decade!

Tuesday, February 16, 2010

Ageing Beauty

I think this is one of the most beautiful prose written on ageing women. It really does make me look forward to my older face!

“You could see the signs of female ageing as diseased… Or you could see that if a woman is healthy she lives to grow old; as she thrives, she reacts and speaks and shows emotion, and grows into her face. Lines trace her thought and radiate from the corners of her eyes after decades of laughter, closing together like fans as she smiles. You could call the lines a network of ‘serious lesions,’ or you could see that in a precise calligraphy, thought has etched marks of concentration between her brows, and drawn across her forehead the horizontal creases of surprise, delight, compassion and good talk. A lifetime of kissing, of speaking and weeping, shows expressively around a mouth scored like a leaf in motion. The skin loosens on her face and throat, giving her features a setting of sensual dignity; her features grow stronger as she does. She has looked around in her life, and it shows. When grey and white reflect in her hair, you could call it a dirty secret or you could call it silver or moonlight. Her body fills into itself, taking on gravity like a bather breasting water, growing generous with the rest of her. The darkening under her eyes, the weight of her lids, their minute cross-hatching, reveal that what she has been part of has left in her its complexity and richness. She is darker, stronger, looser, tougher, sexier. The maturing of a woman who has continued to grow is a beautiful thing to behold. Or, if your ad revenue… depend[s] on it, it is an operable condition.”

Naomi Wolf - The Beauty Myth

Sunday, February 14, 2010

Isn't armpit hair natural?

Theres been an advert running for the last few weeks both on TV screens and on billboards thats been really irking me.
Its for 'Sure NaturalMinerals' deodorant. The advertising camapign focuses heavily on just how natural the product is, with a model jumping over streams,rivers and waving her armpits around in the middle of fields trying to appear all back to nature and etheral.

Anyway, the whole camapign has struck me at just how UNNATURAL the model looked. Her armpits and legs are tanned and waxed to within an inch of their life? When did we start equating women waxed limbs as 'natural'?

If Sure really want to promote a 'natural' deodrant then maybe the should show a natural women as well, armpit hair and all!