Sunday, February 14, 2010
Isn't armpit hair natural?
Theres been an advert running for the last few weeks both on TV screens and on billboards thats been really irking me.
Its for 'Sure NaturalMinerals' deodorant. The advertising camapign focuses heavily on just how natural the product is, with a model jumping over streams,rivers and waving her armpits around in the middle of fields trying to appear all back to nature and etheral.
Anyway, the whole camapign has struck me at just how UNNATURAL the model looked. Her armpits and legs are tanned and waxed to within an inch of their life? When did we start equating women waxed limbs as 'natural'?
If Sure really want to promote a 'natural' deodrant then maybe the should show a natural women as well, armpit hair and all!